Founder · Entrepreneur · House lover

Hello, I’m Jodie.

I’m 44, a founder and entrepreneur. Myrtleberry Love brings together the house I cannot stop having ideas for, the places my husband and I love to travel, and the independent people and businesses we are glad to discover along the way.

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Jodie, founder of Myrtleberry Love, sitting on the stairs with one of her spaniels

How it began

A hobby that took over the house.

Myrtleberry Love began with our Warwickshire home. The house is my hobby and my favourite creative project: characterful, always evolving and never treated as finished. I genuinely enjoy the decisions, the sourcing and the moment a slightly wild idea begins to work.

I share the transformations honestly—the choices that worked, the ones that changed halfway through and the details that make the house ours. I also love seeing how photographers and creative teams interpret the same rooms in completely different ways.

One of Jodie’s spaniels in the patterned Myrtleberry lounge

Real life included

Beautiful, but lived in.

The house is home first. That means collected pieces, rooms with personality, ongoing projects and frequent appearances from our spaniels, Paddy and Ralph. It is also what makes Myrtleberry feel believable in front of a camera.

My husband and I love to travel together. Myrtleberry Love is where I keep the places we would go back to and celebrate the hotels, restaurants and independent businesses that made a trip special—not simply tick destinations off a list.

Any paid partnership, gifted item or hosted experience will always be identified clearly. The opinion, photographs and recommendation will still be my own.

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Independent by nature

The people behind the places.

I love finding independent shops, makers, restaurants and places to stay—at home and when we travel. If something is memorable, I want to share who made it that way. That is the sort of story I want to tell in the journal, alongside the rooms we are changing and the journeys we take.

These are personal recommendations, not a directory. If a visit, product or stay has been gifted, hosted or paid for, I will always say so clearly.

Read the journal

Home · Travel · Collaboration

Have an idea that feels like a fit?

I am open to location shoots, thoughtful brand partnerships and high-end travel collaborations.

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